Encoding Specificity

Overview

This theory explication video was created for the EMEĀ 5216 Theories of Learning and Cognition for Instruction course at Florida State University. It introduces the principle of encoding specificity and its implications for learning and instruction. The video also lays out scenarios in which encoding specificity does not apply and presents a few questions for learners to ponder upon.

Tools Used: Animiz, Audacity, Canva

Target Audience

This video is targeted at education majors who have basic knowledge about cognitive psychology and are familiar with how memory works in terms of encoding, storage, and retrieval.

Ancillary Document

Below is an infographic I created summarizing what is discussed in the video. This infographic can be shared with learners for ease of reference. It also functions as a memory aid that promotes knowledge retention and transfer.

Competencies Achieved

Communication Skills:
  • Communicate effectively in written, oral, and visual formats
  • Produce visuals that adhere to the principles of message design
  • Deliver effective and engaging presentations
Analysis Skills:
  • Determine subordinate and prerequisite knowledge and skills
Design Skills:
  • Design a curriculum, program, or learning solution
  • Generate appropriate instructional strategies and activities
  • Use visual design principles appropriately
Technology and Media Skills:
  • Select and use appropriate technology and media for specific outcomes
  • Develop instructional materials using a variety of media
  • Use technology tools in the design process
Personal and Interpersonal Skills:
  • Recognize and accommodate individual and cultural differences
  • Stay current about advances in instructional systems and learning technology